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Jason ➡️ 🎒 Oregon Coast Trail

Nick Hustles has 35,000 monthly listeners on Spotify, and "his" music is being actively recommended to people.

But Nick Hustles doesn't exist.

This profile and this music is AI generated, created by a company called Authentic Artists.

open.spotify.com/artist/4y6CMS

I just threw up in my mouth a little.

@killyourfm How do you know it's fake? Just want to know how to spot this stuff.

@thomy2000 The big giveaway for me was looking at the various album art and noticing that it never QUITE looked like the same person. Also, a conspicuously absent bio and music/vocals that sounded just a touch generic.

But I'd also read this recently, so I was already suspicious:
harpers.org/archive/2025/01/th

Harper's MagazineThe Ghosts in the Machine, by Liz PellySpotify’s plot against musicians

@killyourfm YouTube is full of these posted as novelty/parody for viral spread. They’re way past blackface racist levels IMO.

@killyourfm
Something positive can come out of this, the royalty cash grabbing industry will need less humans doing cookie-cutter music. So human artists, liberated from that obligation may create more diverse and interesting music.

It already happens in genres that aren't popular anymore, like classic, jazz or (sigh, I'm old) Rock.

But for this to be true we (people interested in interesting music) must throw the algorithm to the trash and buy albums/concert tickets/merch from the artists